Historic Films Stock Footage Archive: VM-1438

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00:00:30 0	SUNRISE, SUBURBIA
00:00:36 6	SLEEPING WOMAN AWAKENED BY AN ALARM CLOCK, WAKES UP AND TURNS OFF THE ALARM, GOES BACK TO SLEEP UNDER AN ELECTRIC BLANKET
00:00:44 14	CU LITTLE GIRL IN BED MOUTHS "MOMMY", MOS
00:00:48 18	HUSBAND IN HIS OWN BED SHAKES WIFE AWAKE. 1950s TWIN BEDS. WOMAN SLOWLY WAKES UP
00:00:57 27	CU HOUSEWIFE OPENS SHADES, WINCES AT THE SUNLIGHT, STARTS THE DAY'S DOMESTIC CHORES.
00:01:07 37	HUSBAND ROLLS OVER IN BED, HE GETS TO SLEEP IN
00:01:16 46	1950s FAMILY AT THE TABLE, WIFE, MOTHER SERVES, POURS ORANGE JUICE INTO GLASSES. 1950s GENDER ROLES. CU PUTTING BREAD INTO TOASTER, MAKING TOAST
00:01:27 57	1950s SUBURBAN HOUSEWIFE DRIVES HER HUSBAND TO THE TRAIN STATION. COMMUTING TO WORK ON PUBLIC TRANSPORTATION
00:01:39 69	HOUSEWIFE PULLS INTO BOHACK PARKING LOT TO DO THE GROCERY SHOPPING. DOMESTIC CHORES.
00:01:59 89	PAN ROWS OF FRUITS GROCERY STORE FRUITS AND VEGETABLES SECTION. PAN TO CEREAL AISLE BRAND NAMES KELLOGG'S CORN FLAKES. NABISCO SHREDDED WHEAT. GERBER BABY CEREAL ALL BRAN
00:02:19 109	1950s HOUSEWIFE LEAVES GROCERY STORE CARRYING GROCERY BAGS OPENS CAR DOOR
00:02:25 115	1950s WOMAN SHOPS IN CLOTHING STORE, CLERK SHOWS HER ITEMS DRESS SHOP. CU GOOD HOUSEKEEPING SEAL OF APPROVAL. "GUARANTEED BY GOOD HOUSEKEEPING"
00:02:52 142	1950s WOMAN WALKS INTO THE PHARMACY. FEMALE EMPLOYEE ASSISTS HER
00:03:05 155	1950s HOUSEWIFE DOES LAUNDRY. DOMESTIC CHORES. PUTS CLOTHES IN THE WASHING MACHINE
00:03:12 162	HOUSEWIFE WEARS A PINK APRON AND USES CLEANING FLUID ON SWEATER
00:03:17 167	1950s HOUSEWIFE WEARS PINK APRON AND SCARF BENT OVER HOLDING VACUUM CLEANER AND TALKING TO HER YOUNG SON WHOSE HOME FOR LUNCH
00:03:25 175	HOUSEWIFE PUTS DINNER IN THE OVEN, 1950s KITCHEN
00:03:33 183	HOUSEWIFE LOOKS AT WRIST WATCH, LATE, RUSHES THROUGH PREPARING SALAD FOR DINNER
00:03:37 187	1950s FAMILY AT THE DINNER TABLE EATING DINNER. MOTHER CUTS UP FOOD FOR HER SON. HUSBAND TELLS WIFE ABOUT HIS DAY, MOS. 1950s SEXISM "THE WIFE'S FIRST DUTY IS TO LISTEN"
00:03:54 204	1950s FAMILY RELAXES AFTER DINNER, KIDS SNUGGLED UP ON THE COUCH READING, WIFE RESTS WITH HER HEAD IN HAND, HUSBAND READS
00:04:00 210	MOTHER LOOKS AT HER WRIST WATCH, TIME TO PUT THE CHILDREN TO BED. KIDS GIVE FATHER A GOODNIGHT HUG
00:04:21 231	MOTHER TUCKS CHILDREN INTO BED. MOTHER GIVES HER YOUNG BOY HIS FAVORITE STUFFED TOY TO SLEEP WITH. "SECURITY BLANKET"
00:04:40 250	ECU WOMAN PUTS ON MAKEUP, APPLIES MASCARA TO HER EYELASHES GETTING READY TO GO OUT. PUTS LIPSTICK ON. 1950s SEXISM NARRATOR SAYS: "YES BEING A GLAMOR GIRL IS PART OF THE HOMEMAKER'S BIG JOB"
00:04:54 264	HUSBAND WAITS IN THE LIVING ROOM FOR HIS WIFE WHOSE GETTING READY. STANDING, HE SMOKES A CIGARETTE. LOOKS AT HIS WRIST WATCH. NARRATOR LISTS HOUSEWIFE'S MANY WEEKLY CHORES
00:05:10 280	WIFE COMES OUT READY TO GO OUT FOR A NIGHT ON THE TOWN HUSBAND WRAPS WIFE'S FUR STOLE AROUND HER SHOULDERS AND THEY LEAVE
00:05:31 301	CU 1950s ISSUES OF GOOD HOUSEKEEPING MAGAZINES & OLD BACK ISSUES. ARCHIVAL ISSUES. CU DATE MAY 2, 1885. 1902. CONSUMER'S GUARANTEE
00:06:44 374	MONTAGE WORKERS AT THE GOOD HOUSEKEEPING INSTITUTE TESTING PRODUCTS. CHEMICAL LABORATORY. WASHING MACHINES IN THE LAUNDRY CENTER. CHECKING FABRICS IN THE TEXTILE LAB. PREPARING FOOD IN THE FOOD EVALUATION LAB.
00:07:26 416	FEMALE LAB WORKER WEARS WHITE LAB COAT AND CONDUCTS LAB TESTS ON FOOD PRODUCTS, BREAD. POURING LIQUIDS INTO GLASS BEAKERS
00:07:40 430	POV WALKING INTO ENGINEERING LABORATORY WITH 1950s EQUIPMENT
00:07:48 438	WORKERS IN THE TEXTILE LAB OF THE GOOD HOUSEKEEPING INSTITUTE
00:07:51 441	HAIR DRESSERS WORK ON CLIENTS IN THE BEAUTY CLINIC AT THE GOOD HOUSEKEEPING INSTITUTE. GIVING A MANICURE
00:07:57 447	TEXTILE DEPARTMENT WORKERS INSPECT GARMENTS
00:08:01 451	EXPERTS CONSULTING IN THE FASHION HEADQUARTERS
00:08:06 456	SEAMSTRESSES SEWING IN THE SEWING CENTER
00:08:10 460	WORKERS INSPECTING TOYS IN THE CHILDREN'S CENTER
00:08:12 462	DECORATORS MEETING IN THE DECORATORS BUILDING
00:08:19 469	1950s WOMAN ASLEEP UNDER AN ELECTRIC BLANKET
00:08:25 475	CU GOOD HOUSEKEEPING MEMORANDUM "CHECK ELECTRIC BLANKET "B" FOR ALL QUALITIES AND CLAIMS" SIGNED L.M.
00:08:31 481	POV WALKING INTO ENGINEERING LAB WITH 1950s EQUIPMENT
00:08:40 490	1950s TESTING EQUIPMENT IN LAB TEMPERATURE & HUMIDITY TESTING
00:08:51 501	ROOM WITH REFRIGERATORS BEING TESTED "HOT BOX" ROOM REFRIGERATORS WITH WIRES ATTACHED. TESTING HOUSEHOLD APPLIANCES
00:09:02 512	CU "PASSED ALL TESTS OK FOR ADVERTISING", INITIALED R.J.
00:09:10 520	CU WOMAN OPENS THE BLINDS, WINCES AT THE BRIGHT SUNLIGHT VENITIAN BLINDS
00:09:17 527	TESTING VENITIAN BLINDS IN ENGINEERING DEPARTMENT LAB MACHINE PULLS BLINDS UP & DOWN
00:09:26 536	CU PASSED ALL TESTS OK FOR ADVERTISING INITIALED A.S.
00:09:33 543	CU MAN PUTTING BREAD IN TOASTER
00:09:39 549	TOASTER BEING TESTED IN LAB SAFETY TESTS FOR SHOCK
00:10:01 571	CU VACUUM CLEANERS IN COMPARISON TEST. HOUSEHOLD APPLIANCES WEIGHING THE CONTENTS OF THE VACUUM BAG ON A SCALE
00:10:26 596	1950s HOUSEWIFE COOKING DINNER, PUTS DINNER IN THE OVEN
00:10:35 605	ENGINEER TESTING OVEN'S INSULATION, HOW WELL IT KEEPS THE HEAT IN
00:10:42 612	CU TESTER TAKES CAKES OUT OF THE OVEN, CHECKING THE HEAT DISTRIBUTION EVENESS IN CAKES BAKED IN DIFFERENT PARTS OF THE OVEN
00:11:06 636	1950s HOUSEWIFE WASHING LAUNDRY. PUTS CLOTHES IN WASHING MACHINE
00:11:11 641	TESTERS IN THE LAUNDRY CENTER TESTING WASHING MACHINES WEIGHS PILE OF LAUNDRY
00:11:34 664	CU STUFFING CLOTHES IN WASHING MACHINE TO THE FULLEST CAPACITY AND ADDING DETERGENT
00:11:55 685	INSPECTOR WRITES DOWN RESULTS ON CLIPBOARD
00:12:06 696	SOIL CLOTHS ARE MEASURED BY A REFLECTOMETER. TELLS HOW CLEAN THEY ARE
00:12:25 715	CU ARTICLE ON LAUNDRY METHODS IN GOOD HOUSEKEEPING MAGAZINE, HAND FLIPS PAGES TO THE COVER
00:12:38 728	1950s FAMILY AT THE DINNER TABLE EATING
00:12:41 731	MONTAGE 1950s COOK BOOKS, CASSEROLE COOK BOOK. HAMBURGER COOK BOOK. CHICKEN COOK BOOK. HAM COOK BOOK. QUICK DESSERT COOK BOOK. CU MONTAGE RECIPES. SUSAN'S RECIPES FOR INEXPERIENCED COOKS
00:13:17 767	TEENAGE GIRL SCOUT TRIES OUT RECIPES AT THE GOOD HOUSEKEEPING INSTITUTE. TEEN MAKING A STRAWBERRY CHEESE CAKE
00:13:45 795	CU CUTTING INTO A STRAWBERRY CHEESECAKE
00:13:52 802	TEST SUBJECTS TRY THE STRAWBERRY CHEESECAKE. PEOPLE EATING CHEESECAKE
00:14:06 816	CU MONTAGE RECIPES. STRAWBERRY CHEESE PIE. PINEAPPLE HAM LOAF BAKED EGGS AND CHEESE. CHEESE AND RICE SOUFFLE. 1950s RECIPES
00:14:17 827	CU ROWS OF SLICED WHITE BREAD
00:14:20 830	RESEARCHER IN CHEMICAL LAB TESTING BREAD. DETERMINING PROTEIN CONTENT OF THE BREAD. CHANGING PROTEIN INTO MEASURABLE LIQUID FORM
00:14:50 860	LAB TOY SAFETY CHECK, SCRAPING PAINT OFF A TOY TO TEST THE PIGMENT CONTENT FOR SAFETY IF SWALLOWED BY A CHILD SAFEGUARDING AGAINST SHARP EDGES.
00:15:16 886	CHILD PLAYS WITH TOYS
00:15:27 897	CU HOUSEWIFE USING CLEANING FLUID ON FABRIC
00:15:35 905	TESTER TESTING CLEANING FLUID IN LAB FOR FLAMMABILITY TESTING ITEMS OVER FLAME
00:15:55 925	CU WOMAN APPLYING LIPSTICK
00:15:59 929	MAKEUP TESTED IN LAB, BROKEN DOWN TO COMPONENT INGREDIENTS AND DYES THEN FINDS THE WAVE LENGTH OF THE LIPSTICK WHICH HELPS IDENTIFY THE DYE TO MAKE SURE IT'S SAFE
00:16:23 953	CU NOTE "LIPSTICK "S" UNACCEPTABLE, OTHER OK". LIPSTICK FAILED THE TEST
00:16:30 960	CU GOOD HOUSEKEEPING MEMORANDUM "CHECK SUNTAN LOTION E, H, Y FOR ALL QUALITIES AND CLAIMS COMPARE WITH C"
00:16:35 965	SUNTAN LOTIONS APPLIED TO CIRCLES CUT OUT OF THE BACK OF A TEST SUBJECT'S SHIRT. TESTING SUNTAN LOTIONS IN LAB UNDER UV LIGHT ULTRAVIOLET LIGHT
00:16:50 980	CU WOMAN'S BACK WITH SUNBURN CIRCLES SOME WORSE THAN OTHERS. RESEARCHER WRITES DOWN THE RESULTS
00:16:59 989	CU MAGAZINE ARTICLE "COURTSHIP WITH THE SUN" WITH 1950s MODEL. PAGES TURNED TO GOOD HOUSEKEEPING COVER
00:17:08 998	SALESWOMAN HELPS CUSTOMER PICK OUT SHAMPOO AT THE PHARMACY
00:17:16 1006	SERVICE ARTICLE, "HER HAIR IS CLEAN, GLOSSY AND FRESH SMELLING
00:17:21 1011	PRODUCT RESEARCH. SHAMPOO ANALYZED AND TESTED IN LAB LAB WORKER SHAKES BEAKER
00:17:29 1019	PATCH TESTS CONDUCTED ON TEST SUBJECTS. COTTON SATURATED WITH SHAMPOO IS DABBED ONTO WOMEN'S ARMS FOR ALLERGY RESULTS
00:17:48 1038	HAIR DRESSES MAKES PARTS IN WOMAN'S HAIR CHECKING HER SCALP FOR DRYNESS
00:17:58 1048	HAIRDRESSER WASHES WOMAN'S HAIR IN SALON SINK
00:18:05 1055	HAIR DRESSES MAKES PARTS IN WOMAN'S HAIR, CHECKS SCALP FOR DRYNESS AND DANDRUFF, WRITES DOWN THE RESULTS ON CLIPBOARD
00:18:27 1077	GIRL LOOKS AT HER HAIR IN HAND HELD MIRROR WHINES TO HER MOTHER ABOUT THE RESULTS OF A PERM, MOS. MOTHER GIVES HER A COMFORTING HUG
00:18:41 1091	CU GOOD HOUSEKEEPING INSTITUTE NOTE "REJECTED UNACCEPTABLE FOR ADVERTISING" FAULTY PRODUCT IS REJECTED
00:18:46 1096	GOOD HOUSEKEEPING INSTITUTE WORKERS GIVE THE MANUFACTURER THE REJECTED TEST RESULTS.
00:19:07 1117	CU GOOD HOUSEKEEPING MEMORANDUM "RE-CHECK HOME PERMANENT BRAND E. INITIALED BY C.L.
00:19:09 1119	HOME PERMANENT NOW PASSES, "PASSED ALL TESTS OK FOR ADVERTISING"
00:19:15 1125	CU ARTICLE "A PERMANENT IS NOT A PANACEA" PAGES TURNED TO COVER OF GOOD HOUSEKEEPING
00:19:24 1134	WOMAN SHOPS IN CLOTHING STORE, LOOKING AT 1950s SUITS. CU GOOD HOUSEKEEPING SEAL OF APPROVAL
00:19:30 1140	CLOTHING, WOMAN'S SUIT IS TESTED. FABRIC ANALYZED. QUALITY REQUIREMENTS. CLEANABILITY CHECKED.
00:19:47 1157	TESTER PLACES FABRIC SWATCHES IN MACHINE THAT TESTS FOR INDUSTRIAL GASSES
00:20:06 1176	TESTER TURNS KNOBS, OPENS 1950s MACHINE THAT TESTS FABRICS FOR SUN FADING. ARTIFICIAL SUNLIGHT BEATS DOWN ON FABRICS
00:20:43 1213	WOMAN PICKS UP 1950s DRESS WITH FABRIC SASH. CU CUTS PIECE OF THE SASH OFF TO TEST. ATTACHES WHITE STRIP OF FABRIC, THEN WASHED IN GLASS JARS THAT ARE SPUN AROUND VIGOROUSLY THEN CHECKED FOR COLOR RUNNING
00:21:17 1247	RESEARCHER REPORTS FINDINGS TO THE EDITOR. DRESS PASSES ALL LAB TESTS
00:21:35 1265	FACTORY ASSEMBLY LINE MILLIONS OF CRACKERS ON ASSEMBLY LINE TESTED FOR UNIFORM QUALITY CONTROL AND SANITARY STANDARDS
00:22:05 1295	MEN IN LUMBER YARD INSPECT PILES OF WOOD. OBSERVE THE SEASONING AND DRYING METHODS USED. ON-THE-SPOT MOISTURE CHECK. CU MACHINE USED TO DETECT MOISTURE LEVELS
00:22:47 1337	DRESSMAKERS CREATING PATTERNS. CU 1950s FASHION ARTICLES
00:23:02 1352	CU WOMAN CROCHETS. CU MAGAZINE ARTICLES ABOUT CROCHET AND NEEDLEWORK. 1950s FASHION ARTICLES
00:23:21 1371	WOMAN SLIDES WALL AWAY REVEALING A SEWING ROOM BEHIND THE WALL. COMPLETE SEWING ROOM NEATLY TUCKED INTO THE WALL.
00:23:33 1383	CU GOOD HOUSEKEEPING MAGAZINE ARTICLE ABOUT SEWING MACHINES
00:23:40 1390	MANUFACTURERS MEETING ABOUT NEW DEVELOPMENTS, PAPERS ARE PASSED AROUND
00:23:52 1402	GOOD HOUSEKEEPING INSTITUTE, 1950s HOUSEHOLD APPLIANCES ARE TESTED. WASHING MACHINES
00:24:12 1422	CU GOOD HOUSEKEEPING INSTITUTE REPORT "HERE'S THE REPORT TO DATE ON DEVELOPMENTS ON ELECTRIC COOKING"
00:24:17 1427	RESEARCH BEING CONDUCTED IN GOOD HOUSEKEEPING INSTITUTE LAB
00:24:25 1435	EDITOR'S MEETING, EDITOR HOLDS UP PHOTO NEGATIVE
00:24:33 1443	CU 1950s FASHION ARTICLE. MONTAGE ARTICLES FROM GOOD HOUSEKEEPING. HAND TURNING PAGES OF A MAGAZINE
00:24:59 1469	1950s WOMAN LEAVES GROCERY STORE CARRYING GROCERIES
00:25:02 1472	POV READING GOOD HOUSEKEEPING MAGAZINE, TURNING THE PAGES
00:25:05 1475	1950s HOUSEWIFE DOING THE LAUNDRY. HOUSEHOLD CHORES DOMESTIC CHORES
00:25:11 1481	POV TURNING THE PAGES OF A 1950s MAGAZINE
00:25:15 1485	ISSUES OF GOOD HOUSEKEEPING WITH GOOD HOUSEKEEPING SEAL
00:25:32 1502	FILM ENDS