19351930s INDUSTRIALS
1930s PROMOTION FILM MADE FOR MCCALL'S MAGAZINE. Depicts typical readers of Woman's Magazine.
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| 01:00:30 0.17 |
TITLE: "MCCALL'S PRESENTS: LIVING PAGERS". MS YOUNG FAMILY OF FIVE WITH TWO LITTLE GIRLS PLAYING ON FLOOR, AN INFANT IN DAD'S ARMS AS HE SITS IN LIVING ROOM COUCH, WITH MOM SITING IN SOFA CHAIR READING PAPERS. VOICE OVER EXPLAINS HOW GREEKS INVENTED THE PHRASE "HOUSEKEEPING". CU TWO LITTLE GIRLS SIT ON MOM'S LAP AS SHE READS STORIES TO THEM.
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| 01:01:02 32.17 |
VARIOUS SHOTS YOUNG MOM COOKING COOKING OVER STOVE, SETTING LIVING ROOM TABLE FOR SUPPER, PREPARING FLORAL DISPLAY ON BUREAU, VACUUMING CARPETS IN LIVING ROOM, DRESSING HERSELF BEFORE A MIRROR, AS VOICE OVER EXPLAINS THE MANY CHORES OF WIFE AND HOUSEKEEPER, INCLUDING "FACING DEATH" AS SHE BRINGS CHILDREN INTO THE WORLD. MS YOUNG MOM WITH HER NEWBORN CHILD BEING HELPED BY NURSE AS SHE LAYS IN BED. CU FACE SHOT CHILD SUCKING ITS THUMB.
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| 01:01:47 77.17 |
SCHOOLBOY AND GIRL, BACKS TO CAMERA, WALK DOWN RESIDENTIAL SIDEWALK OF SNOWBOUND STREET WITH BOOKS SLUNG OVER BOY'S SHOULDER.
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| 01:01:52 82.17 |
MS HUSBAND HELPS WIFE IN EVENING GOWN, ON WITH HER WRAP, KISSES HER, AS THEY PREPARE TO GO OUT. MS WIFE LOOKS OVER HUSBANDS SHOULDER AS HE READS WANT ADS (?) IN LIVING ROOM. WIFE STANDS OVER THREE ADULTS, INCLUDING HUSBAND, PLAYING CARDS IN LIVING ROOM. MS YOUNG WIFE LAYING ON SOFA READING MAGAZINES AS VOICE OVER EXPLAINS THAT "SHE MUST WIDEN HER HORIZONS" CU ZOOM IN ARTICLE SHE IS READING, BY "OTIS L. WIESE".
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| 01:02:30 120.17 |
MS MCCALL'S EDITOR (OTIS WEISS ?) AT HIS DESK DICTATING EDITORIAL TO HIS FEMALE SECRETARY. EDITOR STANDS AND WALKS AROUND AS HE DICTATES, PASSING LARGE FRAMED POSTER OF "MCCALL'S" MAGAZINE COVER OF GLAMOROUS WOMAN, HANGING ON WALL. HE GOES ON ABOUT THE MAGAZINE, "....IT'S REALLY THREE MAGAZINES IN ONE, .....". MS EDITOR FLIPS HINGED POSTER, REVEALING SEVERAL OTHER POSTERS BEHIND THE FIRST ONE, AS HE CONTINUES DICTATING ABOUT THE VIRTUES OF THE MAGAZINE.
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| 01:04:11 221.17 |
CU ZOOM IN DRAWING OF FEMALE MODEL ON MAGAZINE COVER, BECOMES LIVE MODEL POSING FOR MAGAZINE ARTIST LISA MCLEAN IN STUDIO. CU ZOOM AWAY MODEL POSING TO FULL SCENE ARTIST DRAWING MODEL ON CANVAS. MCU ARTIST PUTTING FINISHING TOUCHES ON PAINTING, AND ASKING MODEL TO RELAX. SIGNING PAINTING AND HAVING MODEL TAKE A LOOK. ZOOM IN PAINTING, ZOOM AWAY MAGAZINE COVER OF MCCALL'S WITH MODEL POSING. CU VARIOUS SHOTS PAGES IN THE MAGAZINE BEING FLIPPED, WITH VARIOUS ARTICLES AND STORIES.
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| 01:05:34 304.17 |
ZOOM IN PHOTO IN TYPICAL MCCALL SERIAL ( "PLAYING NICE", BY BEATRICE MORGAN) .
COMES TO LIFE SHOWING GROUP OF WOMEN IN LIVING ROOM CONCERNED AS YOUNG EXAMINES THEIR BROTHER IN ADJOURNING BEDROOM IN DRAMATIC PLAY. MS YOUNG ACTRESS (DAUGHTER) SITS ON ARM OF SOFA CONSOLING ELDERLY MOTHER IN DISTRESS. DOCTOR OPENS BEDROOM DOOR, ASSURES ALL THAT YOUNG ADULT IS OK, ALL WALK IN. |
| 01:06:50 380.17 |
YOUNG MAN LYING ON BED AS DOCTOR ASSURES ALL THAT HE IS OK. INJURED BOY LIGHTS UP CIGARETTE, WHICH DOCTOR PULLS OUT OF THE BOY'S MOUTH WITH VERBAL SCOLDING.
MAKES COMMENT WHICH INSINUATES CIGARETTE STUNTS HEIGHT AND GROWTH. ADULT SISTER COMPLIMENTS DOCTOR FOR SCOLDING BOY. DOCTOR PROMISES TO RETURN IN MORNING TO CHANGE BANDAGE. WHEN HE LEAVES BOY TEASES SISTER FOR MAKING EYES AT DOCTOR. MOTHER TELLS HER THREE DAUGHTERS THAT THE DOCTOR IS JUST THE TYPE OF MAN HER DAUGHTERS SHOULD "SETTLE DOWN" WITH. SHE ADVISES THAT ONE OF THE THREE SHOULD PURSUE THE DOCTOR. |
| 01:08:08 458.17 |
MS THREE ADULT DAUGHTERS, THE SON, GRANDMOTHER AND MOTHER SIT AT DINNER TABLE ARE SERVED DINNER BY BLACK MAID, AS THEY HAVE HEATED DISCUSSION ABOUT YOUNG DAUGHTER'S DECISION TO HAVE YOUNG DOCTOR STAY AT THEIR HOME UNTIL HE FINDS AN APARTMENT. YOUNG DOCTOR WALKS IN AS GIRL DEFENDS HER DECISION.
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| 01:10:23 593.17 |
MS MOTHER WALKS INTO KITCHEN AND SPEAKS TO BLACK MAID AS MAID (STEREO-TYPICAL BLACK AUNT JERMIMAH-TYPE) DOES DISHES IN SINK. MOTHER GIVES MAID MONEY, MAID SLIPS IT IN HER STOCKING UNDER HER DRESS. MOM HELPS MAID DRY DISHES AS THEY CHAT ABOUT THE DAUGHTERS AND THEIR DIFFERENT CHARACTERISTICS.
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