1965ADVERTISING
A survey of the power of advertising on television, its' complete process and analysis Many great shots of mid-1960s grocery stores, and manufacturing a collection of top mid-1960s television commercials included . Narrated by Jim Jensen
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| 01:00:07 7.11 |
pendulum clock to a box that reads NEW PRODUCT - looks like a cereal box which then explodes
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| 01:00:13 13.79 |
1960's news reporter JIM JENSEN talks about new products, advertising and the process of developing a new product and hoe it is successfully advertised
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| 01:00:33 33.13 |
ms cuckoo clock CU hands of clock
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| 01:00:38 38.58 |
MS circa 1965 super market, grocery store, shoppers with carts, items on display
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| 01:00:48 48.34 |
CU young female shopper picks up a and inspects package of meat in meat department of supermarket
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| 01:00:56 56.79 |
middle aged woman in grocery store shopping, picks item off of display and places in shopping cart
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| 01:01:06 66.49 |
LS large food warehouse that serves large retail grocery stores and supermarkets
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| 01:01:14 74.84 |
MS grocery store managers review advertising on new items for grocery store
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| 01:01:29 89.29 |
early JIM HENSON produced commercial for WILKENS COFFEE with a Kermit The Frog prototype character - coffee on the moon
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| 01:01:37 97.52 |
super market managers, MS woman shopping in supermarket mid-1960s , shoppers holding and looking at supermarket items
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| 01:02:03 123.43 |
CU car flat tire, 1960's housewife looking helpless about how to change the tire - sexist 1960's attitude about "helpless women"
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| 01:02:15 135.34 |
CU grain being processed, farmer on tractor ,montage of vegetable section of supermarket, lady shoppers with grocery shopping carts
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| 01:02:23 143.71 |
quick shots of food from farm to supermarket, harvesting, shipping, processing, shoppers talking about products
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| 01:02:51 171.91 |
host Jim Jensen talks about "consumer research " and the business of advertising and developing new products and the time it takes to do it
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| 01:03:21 201.57 |
CU the faces of shoppers in supermarket, young and olsd and a MS of grocery store checkout counter, machines manufacturing cookies,
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| 01:03:47 227.62 |
host Jim Jensen talks about shopping and product research circa mid-1960s
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| 01:04:04 244.65 |
B&W supermarket footage, shoppers, baby boomers, old and young women in supermarket at check out counter
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| 01:04:28 268.55 |
MS woman enters data into very early computer system ( mid-early 1960s) data analysis 1960s
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| 01:04:46 286.12 |
animated tv commercial showing an animate Rube Goldberg type process
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| 01:05:33 333.77 |
TV Commercial for CAMPBELL'S SOUP little boy runs down street and gives his mother a potted flower , mother hugs little boy several CU shots of little boy eating soup and looking happy
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| 01:06:33 393.22 |
MS lady chemist in laboratory research studies for new nutritious food products - montage of chemicals and ingredients mixed and tested, test tubes pouring liguds in vat, food product testing, housewives in kitchen , mixing bowl, early electric mixer
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| 01:07:19 439.42 |
anumated graph showing product movement in grocery stoires and shift in markets and advertising
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| 01:07:35 455.69 |
Scotts Towels commercial except teenages at house party dancing the frugue
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| 01:07:44 464.89 |
CU corn stalk, egg cracked on skillet, food processing, food [products tested
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| 01:08:09 489.86 |
instant cake mix and shots of backed goods, pies, cup cakes, products placed on shelves in grocery store,
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| 01:08:41 521.17 |
host talks about how new products are developed and payed for and adverttised , research that goes into it in the Grocery Business
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| 01:09:14 554.24 |
CU mid-1960s' house wife shopping in grocery store , CU meat department, package of steak, young women shopping in grocery store, slowly pushes cart down isle ,
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| 01:09:56 596.88 |
TV Commercial ( animated ) Culligans water man
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| 01:10:14 614.29 |
MS woman with little girl in grocery cart strolls down isle in supermarket , various shots of women shopping in super market grocery store
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| 01:10:59 659.11 |
montage of grocery store check out. products placed on check out belt, CU filling up bag with groceries, money given to cashier, cash register wrung up for grocery store sale , check out lady in supermarket uniform
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| 01:11:26 686.83 |
1960's TV COMMERCIAL - Cracker Jacks. little boy in classroom eating cracker jacks, teacher takes them away and eats them himself
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| 01:12:07 727.58 |
Host Jim Jensen
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| 01:12:22 742.72 |
MS stop motion of 1960s grocery store items slowly appearing on shelf - from KENT cigarettes to instant coffee
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| 01:12:46 766.65 |
B&W MAXWELL HOUSE instant COFFEE COMMERCIAL - man taking shower, montage of 60s tv commercial shots of new products, dolls, coffee, Del Monte canned zucchini, DASH detergent and more
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| 01:13:21 801.47 |
racist ASIAN Jello Commercial animated asian stereotype
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| 01:14:20 860.35 |
host Jim Jensen talks about brain washing =women to buy certain products - how manufacturers appeal to women
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| 01:14:50 890.96 |
KLEENEX TV Commercial - man sneezes and entire room and furniture is blown apart " a tissue for man sized sneezes"
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| 01:15:20 920.12 |
CU piles of coins stacked up animated. money coins spilling into stack
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| 01:15:41 941.2 |
montage of print ad advertising in magazines
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| 01:17:45 1065.37 |
brief clip of Captain Kangaroo, Mr Greenjeans and Mister Mose famous children's T?V show
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| 01:18:47 1127 |
montage of tv commercials for CHUNG KING instant chinese food products "Chicken Chow Mein" in a can/1
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| 01:19:48 1188.29 |
host talks about process of product development, advertising, testing and placing products in grocery stores
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| 01:20:01 1201.63 |
montage of researchers, chemists in lab testing and developing food products for grocery stores
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| 01:20:19 1219.08 |
grocery store shots montage, exterior supermarket 1960s
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| 01:21:28 1288.34 |
classic Bert Lahr LAYS POTATO CHIP commercial
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| 01:22:02 1322.56 |
host Jim Jensen - "only 15 items out of 1000s of new products wind up in the stores
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| 01:22:37 1357.45 |
CU pendulum of clock going back and forth
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| 01:22:46 1366.88 |
mother, baby ion cart and older lady in supermarket shopping
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| 01:22:53 1373.13 |
MS old fashioned clock ticking away
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| 01:23:01 1381.5 |
man conducts product research in supermarket , items on shelves in supermarket , isles of products in supermarket
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| 01:23:32 1412.58 |
Host Jensen
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| 01:23:38 1418.11 |
montage of laboratory testing, chemists testing products in lab
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| 01:23:49 1429.11 |
supermarket shopping montage, women shopping in supermarket, CU shots of items on shelves
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