COM-181

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1965-1977COMMERCIALS

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Video Images Grid Descriptive Log
01:00:00 0 thumbnail
WS Alcohol awareness public service announcement. Colorful soundstage with TV camera and boom microphone. Actor Robert Peterson identified by voiceover. Star of Broadway musical "Camelot" and dressed in costume.
01:00:12 12.72 thumbnail
MCU Robert Paterson in costume sings passage from "Camelot," from the Broadway musical "Camelot." Zoom to CU.
01:00:30 30.5 thumbnail
MCU Actor Robert Paterson in robe removing makeup looking into mirror. Voiceover asks him to go for a drink. Zooms out. Paterson turns down offer for a drink. Catchphrase: I have so much fun without drinking." Alcohol awareness public service announcement.
01:00:54 54.34 thumbnail
Text: "Presented by the American Council on Alcohol Problems, Inc."
01:01:04 64.16 thumbnail
MCU Virginia state seal. Voiceover introduces Mills. E. Godwin Jr., Governor of Virginia.
01:01:09 69.56 thumbnail
WS Governor Mills E. Godwin of Virginia delivers speech while seated at official desk. Speech touts economic progress in Virginia, singling out employees and family members of the Appalachian Power Company. Camera tightens into MCU during speech. Strong southern accent.
01:03:25 205.36 thumbnail
Commercial for Fyfe and Drum beer. CU Right side of screen man in American colonial soldier costume raises fife to lips and plays. Colonial-style fife and drum music is heard. Superimposed image of a fife and drum corp marches toward camera on left. Voiceover. Americana, Spirit of '76.
01:03:30 210.16 thumbnail
Commercial for Fyfe and Drum beer. CU of military-style snare drum being played. Bald eagle image on drum. Americana, Spirit of '76.
01:03:31 211.47 thumbnail
Commercial for Fyfe and Drum beer. Old-fashioned signpost reads "Fyfe & Drum Beer" with illustration.
01:03:33 213.83 thumbnail
Commercial for Fyfe and Drum beer. WS Woman in old-fashioned barmaid costume pours beer for man dressed as Colonial soldier. Americana, Spirit of '76.
01:03:35 215.14 thumbnail
Commercial for Fyfe and Drum beer. CU Beer flowing from bottle into silver tankard with Fyfe and Drum logo imprinted.
01:03:36 216.53 thumbnail
Commercial for Fyfe and Drum beer. CU Fyfe and Drum beer bottle.
01:03:42 222.9 thumbnail
Commercial for Fyfe and Drum beer. MCU Man dressed as Colonial soldier holds bottle of Fyfe and Drum beer. Woman in old-fashioned barmaid costume passes in background. Text: Genesee Brewing Company, Rochester, NY. Americana, Spirit of '76.
01:03:57 237.15 thumbnail
Celebrity commercial. Jack Benny for Texaco Sky Chief gasoline. WS Jack Benny drives antique car into filling station.
01:03:58 238.82 thumbnail
Celebrity commercial. Jack Benny for Texaco Sky Chief gasoline. WS Two young women in shiny red coats and red fire helmets standing near gas pump.
01:04:00 240.05 thumbnail
Celebrity commercial. Jack Benny for Texaco Sky Chief gasoline. WS Jack Benny stands next to antique car and speaks with gas station attendant in uniform. Humor pertaining to Jack Benny's reputation for being cheap.
01:04:07 247.07 thumbnail
Celebrity commercial. Jack Benny for Texaco Sky Chief gasoline. WS Two young women in shiny red coats and red fire helmets present Jack Benny with silver gas can. The tout the cost-saving potential of Sky Chief gasoline while Jack Benny admires the gas can.
01:04:26 266.67 thumbnail
Celebrity commercial. Jack Benny for Texaco Sky Chief gasoline. CU Engine valve comparison.
01:04:30 270.2 thumbnail
Celebrity commercial. Jack Benny for Texaco Sky Chief gasoline. WS Two young women in shiny red coats and red fire helmets present Jack Benny with silver gas can. The tout the cost-saving potential of Sky Chief gasoline while Jack Benny admires the gas can. Final jjoke: Jack Benny gets angry when he realizes the gas can is empty.
01:04:47 287.34 thumbnail
Celebrity commercial. Jack Benny for Texaco Sky Chief gasoline. CU on Texaco cap zooms out to young male gas station attendant standing next to gas pump talking about the benefits of Texaco Sky Chief gasoline. Catch phrase: "We're first, and we think that's a big responsibility."
01:04:58 298.14 thumbnail
Celebrity Commercial. Jack Benny for Texaco Sky Chief gasoline. Split screen phone call Jack Benny in suit and tie, speaking with Texaco gas station attendant in cap and uniform with tie. Auto parts and supplies. Comedy premise: Jack Benny is too cheap to drive four miles to the Texaco station, and gas station attendant is trying to explain how Sky Chief saves money in the long run. Jack Benny punch line. "Do you deliver?"
01:05:47 347.25 thumbnail
Celebrity Commercial. Jack Benny for Texaco Sky Chief gasoline. CU Texaco logo on red fire helmet. Zooms out to WS young woman in shiny red coat standing next to gas pump talking about Sky Chief gasoline. Catch phrase: "We're first, and we think that's a big responsibility."
01:05:58 358.47 thumbnail
Humorous commercial for Mexene Chili Powder Seasoning. MCU Unidentified actor in luxurious red plaid robe and blue cravat seated at table with large platter of potato salad in front of him, a large bottle champagne resting in a silver ice bucket to his left. In stereotype German accent commands the use of Mexene on potato salad then crushes salad. Breaks into laughter. Off camera laughter. Meant to seem like a blooper. 60s-vintage commercials. American kitsch comedy.
01:06:06 366.15 thumbnail
Humorous commercial for Mexene Chili Powder Seasoning. CU Mid-60s style bottle of Mexene Chili Powder Seasoning. Text: "For Fried Potatoes, too."
01:06:09 369.07 thumbnail
Commercial for Trimcomb. Text and voiceover: "This message is not for barbers." Footage demonstrating the use of a new gadget Trimcomb to cut hair while voiceover explains that Trimcomb will save money on barber shop visits. Variety of shots of hair being cut or shaved with Trimcomb. Money-back guarantee. Cheesy gadget commercials. 60s television kitsch.
01:06:51 411.24 thumbnail
Commercial for Trimcomb. CU of Trimcomb zooms out to reveal all that comes with it. Cheesy gadget commercials. 60s television kitsch.
01:07:00 420.28 thumbnail
Commercial for Trimcomb. Footage of hair being cut or shaved with Trimcomb. Text: "Only $2.99 at Woolworth's." Voiceover: "Exclusively at Woolworth's." Cheesy television commercials. 60s television kitsch.
01:07:14 434.19 thumbnail
Commercial for Christian Children's Fund. Voiceover narration discussing difficulty of growing up. CU footage of grade-school-aged Asian or South of American boy sitting at small desk concentrating on homework. Humble, cramped home. Rudimentary school supplies. Sad music flute and celeste. 60s television charity commercials.
01:07:45 465.15 thumbnail
Commercial for Christian CHildren's Fund. Footage of grade-school-aged Asian or South American boy riding a swing with other small children in humble playground. WS shows humble, third-world housing in background. Voiceover discussing the importance of education for diminishing poverty. Sad music flute and celeste. 60s television charity commercials.
01:08:03 483.51 thumbnail
Commercial for Christian Children's Fund. CU on grade-school-aged Asian or South American boy writing with a pencil in a notebook. Voiceover asking viewer to get involved with the Christian Children's Fund. Text: "Christian Children's Fund--Richmond, Virginia." Sad music flute and celeste. 60s television charity commercials.
01:08:16 496.46 thumbnail
Commercial for PBS children's programming--ZOOM, The Electric Company, Sesame Street, Mr. Roger's Neighborhood. WS Big stage. Young kids dancing and singing on and around large orange and yellow-striped letter spelling the word ZOOM. Singing the 70s-vintage theme song for "ZOOM" TV show. 70s children's television. Early PBS programming. Children's Television Workshop.
01:08:22 502.29 thumbnail
Commercial for PBS children's programming--ZOOM, The Electric Company, Sesame Street, Mr. Roger's Neighborhood. WS Young children move to a large stage flat with the the logo for the 70s PBS children's show "The Electric Company" on it. Children dance and sing the the theme song for "The Electric Company." 70s children's television. Early PBS programming. Children's Television Workshop.
01:08:32 512.7 thumbnail
Commercial for PBS children's programming--ZOOM, The Electric Company, Sesame Street, Mr. Roger's Neighborhood. WS Lrge stage. One girl stands next to lamppost displaying the street-sign logo of PBS children't television show "Sesame Street." A boy is crouched in a garbage can in reference to muppet Oscar the Grouch. Sing part of the theme song for "Sesame Street." 70s children's television. Early PBS programming. Children's Television Workshop.
01:08:42 522.97 thumbnail
Commercial for PBS children's programming--ZOOM, The Electric Company, Sesame Street, Mr. Roger's Neighborhood. WS Young girl runs and turns to stand next to screen featuring the logo for Mister Roger's Neighborhood and large image of Fred Roger's smiling face. Sings theme song for "Mr. Roger's Neighborhood." 70s children's television. Early PBS programming. Children's Television Workshop.
01:08:50 530.52 thumbnail
Commercial for PBS children's programming--ZOOM, The Electric Company, Sesame Street, Mr. Roger's Neighborhood. WS Large stage. Young kids dance and sing in front of large block letters spelling out the word "ZOOM." Sing the theme song for the children't television show "ZOOM." 70s children's television. Early PBS programming. Children's Television Workshop.
01:08:56 536.17 thumbnail
Commercial for PBS children's programming--ZOOM, The Electric Company, Sesame Street, Mr. Roger's Neighborhood. Children dancing, playing and singing on large stage featuring logos for Sesame Street, ZOOM, The Electric Company, and Mister Roger's Neighborhood. Music: Theme song from children's television show "ZOOM." Voiceover urging viewers to support PBS children's programming. 70s children's television. Early PBS programming. Children's Television Workshop.
01:09:07 547.69 thumbnail
Commercial for Rice Krispies. Maybe British. Young girl with pigtails neatly dressed in British school uniform, boy dressed for school but sloppy. Boy holds "Free Rice Krispies Weather Chart" and lords it over his sister until she points out he's got it upside down. 70s children's ceraeal commercials.
01:09:18 558.47 thumbnail
CU Rice Krispies box zooming out to show chart. Voiceover telling how to get Rice Krispies Weather chart. 70s children's cereal commercials.
01:09:35 575.03 thumbnail
CELEBRITY COMMERCIAL : BURGESS MEREDITH FOR " RED DOT POTATO CHIPS " Mid-century routine misogyny - "Red Dot as finicky as you ladies are about baking your cakes."
01:10:27 627.25 thumbnail
CELEBRITY COMMERCIAL : BURGESS MEREDITH FOR " RED DOT POTATO CHIPS." CU Bag of Red Dot potato chips and bowl of potato chips. Burgess Meredith voiceover. Text: "As yet excelled by no others."
01:10:37 637.32 thumbnail
CELEBRITY COMMERCIAL : BURGESS MEREDITH FOR " RED DOT POTATO CHIPS." Burgess Meredith walking on a street in unidentified town talking about Red Dot Potato Chips. Catch phrase: "As yet excelled by no other."
01:11:29 689.11 thumbnail
CELEBRITY COMMERCIAL : BURGESS MEREDITH FOR " RED DOT POTATO CHIPS." CU Bag of Red Dot potato chips and bowl of potato chips. Burgess Meredith voiceover. Text: "As yet excelled by no others."
01:11:39 699.66 thumbnail
Commercial for IVB—Industrial Valley Bank. Quick crosscutting of extreme CU shots of paint brush painting decorations on flesh, brightly colored pop/commercial art animations and flashes if IVB logo, VIP and other text and illustrations, CU of man in dark-framed glasses—businessman in appearance. Suggestive smiles, winks, male and female. Meant to summon to mind the atmosphere of gentlemen's club. Loud, energetic latin drumming and mallet percussion. 60s experimental advertising, pop art, sexually suggestive advertising, risque advertising, 60s bachelor pad aesthetics.
01:12:31 751.21 thumbnail
Commercial for IVB—Industrial Valley Bank. Joke payoff from earlier suggestive footage. Shot widens to reveal that the female was having her face painted by a clerk in front of a teller window at Industrial Valley Bank. Voiceover: "You never need an appointment to receive VIP treatment."
01:12:40 760.62 thumbnail
Commercial for Central National Bank of Cleveland . Voiceover while CU man disrobing as he looks for and finds cash hidden in his outfit. Voiceover points out that this is embarrassing and offers solution: Central Cleveland flexi-check, a check that goes to a charge account. Man puts clothes back on and puts flexi-check checkbook into breast pocket. 60s banking commercials, credit innovations.
01:13:36 816.37 thumbnail
Commercial for Central National Bank of Cleveland . Text: "Central National Bank of Cleveland. Ohio's Lively Bank."
01:13:44 824.06 thumbnail
Commercial for KWST FM radio station. Couple in shadow walking on ocean beach during sunset. 70s-style Easy Listening instrumental music and surf sounds on soundtrack. Voiceover: stereotypical male/female cuddly conversation talking about how great the music is and what a great station KWST is. Suggests by implication that KWST is an ideal radio station to listen to while having sex. 70s romance tropes, sexual overtones, cheesy 70s Easy Listening radio. Text: KWST--"106" Stereo
01:14:17 857.36 thumbnail
Commercial for KWST FM radio station. Solitary couple in bathing suits on an ocean beach in daylight with portable radio. 70s-style Easy Listening instrumental music and surf sounds on soundtrack. Talk in exaggerated sexy voices about the pretty music and suggest by implication that KWST is a good station to tune in when you want to have sex on the beach. 70s romance tropes, sexual overtones, cheesy 70s Easy Listening radio. Final shot of sunset over the ocean. Text: KWST--"106" Stereo
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