1960-1969FASHION & BEAUTY
EVERYTHING YOU EVER WANTED TO KNOW ABOUT THE MID-1960s PERMANENT WAVE AND THE REALISTIC COSMETICS COMPANY. 1960s FASHION AND BEAUTY. PERM. INSTRUCTIONAL
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| 00:01:18 2.67 |
CU SCULPTOR CREATING A BUST OF A WOMAN FROM CLAY.
DETAILING HAIR. |
| 00:01:35 19.67 |
MODEL AND CLAY SCULPTURE SIDE-BY-SIDE.
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| 00:01:35 20.67 |
SCULPTOR'S TOOLS SIDE-BY-SIDE WITH HAIRDRESSER'S TOOLS OF THE TRADE.
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| 00:01:47 32.67 |
HAIRDRESSER GIVING WOMAN A 1960s HAIRDO. HAIR SALON STYLING HAIR.
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| 00:02:15 59.67 |
1960s LAB RESEARCHERS FOR COSMETIC COMPANY RESEARCH PERMANENT HAIR WAVING. LIQUIDS BUBBLING IN BEAKERS.
SCIENTIST LOOKING INTO MICROSCOPE. LABORATORY TESTING |
| 00:02:47 92.67 |
MALE HAIRDRESSER CUTTING WOMAN'S HAIR
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| 00:02:53 98.67 |
CU SIGN FOR "THE REALISTIC COMPANY" #3274
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| 00:02:57 102.67 |
REALISTIC COMPANY'S PLANT AND LAB BUILDINGS, CINCINNATTI
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| 00:03:16 120.67 |
QUALITY CONTROL, SAMPLES TAKEN AND ANALYZED BY CHEMIST
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| 00:03:38 142.67 |
CHEMIST TAKES A SAMPLE FROM A HUGE VAT OF CHEMICALS
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| 00:03:43 147.67 |
1960s BEAUTY PRODUCTS ON COSMETIC COMPANY AUTOMATED ASSEMBLY LINE. MACHINE STAMPS BOTTLE LABELS. BEAUTY BARS OF SOAP ARE ALSO STAMPED.
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| 00:04:03 167.67 |
CU 1960s BOXES OF "SO NATURAL!" DO-IT-YOURSELF PERMANENT WAVE BY REALISTIC COMING OFF AUTOMATED ASSEMBLY LINE.
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| 00:04:09 173.67 |
HS CITY STREET WOMANS FACES CIRCLED SUPERIMPOSED OVER "TAKE ANY THREE WOMEN OUT OF A CROWD AND YOU'RE LIKELY TO HAVE THREE DIFFERENT HAIR PROBLEMS"
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| 00:04:15 179.67 |
WOMEN IN HAIR SALON WAITING AREA, WOMAN FLIPS THROUGH PAGES OF A MAGAZINE. RECEPTIONIST CALLS PATRON IN.
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| 00:04:36 200.67 |
FEMALE PATRONS, WOMEN AT A 1960s BEAUTY SALON GETTING THEIR HAIR DONE. HAIR DRESSERS WORK ON CUSTOMERS.
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| 00:04:53 217.67 |
ZOOM IN ON WOMAN WHOSE HAIR HAS BODY AND NEEDS CONTROL
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| 00:04:57 222.67 |
ANIMATED HAIR FOLLICLE "ACTS SEXY" HAND ON HIP.
PHALLIC |
| 00:05:02 226.67 |
CU WOMAN WHOSE HAIR NEEDS BODY AND IS SOFT
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| 00:05:05 229.67 |
ANIMATED HAIR FOLLICLE, TIRED, SITS ON A CHAIR
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| 00:05:09 233.67 |
WOMAN WITH COLORED TREATED HAIR AT THE HAIR DRESSERS
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| 00:05:19 243.67 |
ANIMATED HAIR FOLLICLE WITH A BROKEN ARM AND A CRUTCH NEEDS PEP AND CONDITIONING
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| 00:05:22 246.67 |
HAIR DRESSER SHAPES CUSTOMERS HAIR, HAIR CUT, STYLED.
HAIR DRESSER PLACES A TOWEL OVER CUSTOMER'S HEAD, TOWEL DRYING HAIR, THEN APPLIES WAVING LOTION TO HER HAIR |
| 00:06:10 294.67 |
ANIMATED HAIR FOLLICLE SHOWING HOW WAVING LOTION PRE SWELLS THE HAIR FOLLICLE
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| 00:06:21 305.67 |
CU HAIR DRESSER APPLYING WAVING LOTION ON WOMAN'S HAIR
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| 00:06:42 326.67 |
CU 1960s PERMANENT WAVING RODS OF VARIOUS SIZES
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| 00:06:57 341.67 |
STRING REPRESENTS FINE HAIR. ROPE REPRESENTS COURSE HAIR STRING IN A SMALL CIRCLE, ROPE IN A LARGER CIRCLE
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| 00:07:14 358.67 |
LARGE ROUND PERMANENT WAVING RODS ON TABLE
|
| 00:07:27 371.67 |
CU OVAL WAVING ROD IN HANDS
|
| 00:07:36 380.67 |
ILLUSTRATION OF A VERY LARGE ROUND ROD SIDE-BY-SIDE WITH SMALL ROUND ROD. REALISTIC'S NATURAL LOOK OVAL RODS COMBINED WITH ROUND RODS
|
| 00:08:03 407.67 |
THREE SIZES OF ROUND RODS ON TABLE #7, 7L AND 8. ALL THREE GIVE WIDTH, DEPTH AND HOLDING QUALITY
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| 00:08:21 425.67 |
CHART SHOWING MOST IMPORTANT FACTOR; ROD SIZE DETERMINES AMOUNT OF CURL FOR FINE HAIR, MEDIUM, COURSE
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| 00:08:57 461.67 |
1960s WOMAN GETS A PERM, PERMANENT WAVE AT THE HAIRDRESSERS
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| 00:09:56 520.67 |
DRAWING SHOWING THE CORRECT ANGLE THE HAIR SHOULD BE HELD BY THE RODS
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| 00:10:02 526.67 |
1960s WOMAN GETTING A PERM
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| 00:10:27 551.67 |
DRAWING SHOWS PERM ROD ON HAIR IN THE WRONG ANGLE
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| 00:10:41 566.67 |
WOMAN GETS A PERM AT A HAIR SALON
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| 00:11:21 605.67 |
DRAWING SHOWS HOW HAIR SHOULD BE HELD IN THE MIDDLE OF THE ROD
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| 00:11:33 617.67 |
HAIR DRESSER WRAPS PERM RODS AROUND WOMAN'S HAIR.
GIVING A PERM |
| 00:12:39 683.67 |
HAIR DRESSER SWIVELS CHAIR AROUND TO SHOW HEAD COMPLETELY WRAPPED IN PERM RODS.
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| 00:13:06 710.67 |
HAIR DRESSER PLACES A STRIP OF COTTON AROUND HAIR LINE TO PREVENT PERM LOTION FROM GETTING IN WOMAN'S FACE THEN APPLIES THE WAVING LOTION TO THE HAIR
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| 00:15:18 842.67 |
HAIR DRESSER BLOTS BETWEEN LAYERS OF CURLS, GETS RID OF EXCESS LOTION
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| 00:15:37 861.67 |
HAIR DRESSER CHECKS A TEST CURL TO SEE HOW LONG THE PROCESSING WILL BE.
|
| 00:15:48 872.67 |
DRAWING SHOWS A NORMAL STRAIGHT HAIR FOLLICLE WITH INDIVIDUAL PROTEIN KERATIN MOLECULE AND CYSTINE SULFER BONDS. POINTER ON MOLECULES.
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| 00:16:09 893.67 |
DRAWING OF HAIR UNDER STRESS WOUND AROUND PERM RODS
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| 00:16:47 931.67 |
HAIR DRESSER UNWINDS ROD FROM HAIR, TEST CURL, HOLDING THE HAIR TO THE ROD WITH THE THUMBS, ROTATE THE ROD IN THE OPPOSITE DIRECTION IT WAS WRAPPED.
THEN REPLACES TEST CURL IN THE ROD. |
| 00:17:21 965.67 |
HAIR DRESSER RINSES LOTION FROM CUSTOMER'S HAIR IN SINK WITH A LIGHT SPRAY THEN TOWEL BLOTS EXCESS MOISTURE FROM THE HAIR
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| 00:17:49 993.67 |
HAIR DRESSER WRAPS COTTON AROUND WOMAN'S HAIRLINE TO KEEP THE NEUTRALIZER FROM RUNNING ONTO HER FACE, THEN APPLIES NEUTRALIZER
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| 00:19:00 1064.67 |
ANIMATED CLOCK SHOWS PASSAGE OF TIME 5 MINUTES
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| 00:19:04 1068.67 |
HAIR DRESSES RINSES THE PERM NEUTRALIZER FROM WOMAN'S HAIR THEN REMOVES THE RODS
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| 00:19:28 1092.67 |
DRAWING ILLUSTRATES WHAT HAPPENS TO THE HAIR AFTER NEUTRALIZING. NEUTRALIZED AND REBONDED
|
| 00:19:46 1110.67 |
HAIR DRESSER STYLES HAIR AFTER A PERM
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| 00:20:23 1147.67 |
WOMAN GETS A PERM HAIR WRAPPED AROUND RODS
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| 00:20:43 1168.67 |
1960s HAIR SALON, HAIR DRESSER STYLES WOMAN'S HAIR WHILE 2 OTHER HAIR DRESSERS GIVE CUSTOMERS PERMS
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| 00:21:02 1186.67 |
CU HAIR DRESSES GIVING CUSTOMER A PERM WRAPPING HER HAIR AROUND PERM RODS
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| 00:21:37 1222.67 |
SATISFIED CUSTOMER LOOKS AT HER NEW PERM IN HAND HELD MIRROR WHILE HAIR DRESSER COMBS FINISHING TOUCHES PAN BACK TO SHOW 2 OTHER HAIR DRESSERS STYLING WOMEN'S HAIR
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| 00:21:49 1234.67 |
SCIENTIST IN LAB COAT POINTS TO WORDS ON BLACKBOARD, TALKS ABOUT HOW BODY IS ADDED TO HAIR BY PERMANENT WAVING. USES SCIENTIFIC LINGO. SITS AT DESK, SHOWS PHOTOS OF THREE WOMEN WITH DIFFERENT HAIR TYPES. CU REALISTIC HAIR PERMANENT "SO NATURAL" FORMULA. CU REALISTIC TINT PERM FORMULA. CU REALISTIC "SNAP AND BODY" PERM FORMULA
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| 00:24:13 1377.67 |
SCIENTIST IN LAB COAT GETS UP FROM HIS CHAIR, GOES TO THE BLACKBOARD, POINTS TO UNDERLINED WORDS WHILE DESCRIBING THE PERMANENT WAVING PROCESS
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| 00:24:39 1403.67 |
1960s BEAUTY SALON. HAIR DRESSER WORKING ON CLIENT.
ANOTHER HAIR DRESSER COMES OVER TO COMPLIMENT ON HER WORK 1960s FASHIONS. 1960s HAIRDOS |
| 00:25:09 1433.67 |
HAIR DRESSER CLEANS UP AFTER CUSTOMER LEAVES.
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| 00:25:19 1443.67 |
CU BOX OF "SO NATURAL" PERMANENT WAVING FORMULA, FOR HAIR THAT HAS BODY BUT NEEDS CONTROL.
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| 00:25:27 1451.67 |
TWO HAIR DRESSERS IN BEAUTY SALON LOOKING OVER PERM FORMULAS.
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| 00:25:38 1462.67 |
BEAUTY SALON WALL DISPLAY SHOWING ALL THE REALISTIC PERM FORMULAS. WAVE SELECTOR DISPLAY
|
| 00:25:45 1469.67 |
RESEARCH SCIENTIST TALKS TO THE CAMERA ABOUT
REALISTIC HAIR BEAUTY SELECTOR |
| 00:26:04 1488.67 |
CU VARIOUS TYPES OF PERM FORMULAS, "SPRING ALIVE", "SNAP AND BODY", "SO NATURAL", "SMARTLY SOFT" "TINT PERM", "COLOR MATE" "BUSY BEAUTY"
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| 00:26:28 1512.67 |
MAN IN LAB COAT DISCUSSES 1960s PERMANENT WAVING FOR THE HAIR
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| 00:27:03 1547.67 |
SELECTOR'S SPECIAL PICTURE FRAME, POPS OUT ONE PHOTO AND ADDS ANOTHER TO THE FRAME.
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| 00:27:27 1571.67 |
1960s WOMAN SITS AT THE KITCHEN TABLE LOOKING OVER PERMANENT WAVING BROCHURES.
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| 00:27:42 1586.67 |
MAN IN LAB COAT HOLDS WAVE SELECTOR IN HIS HAND AND TALKS ABOUT THE SELECTOR PROGRAM.
|
| 00:28:14 1618.67 |
MAN EXPLAINS THE "ULTRA TREATMENT WAVES" WHICH INCLUDE BODY TREAT & HOLD WAVE, COLOR CARE TREATMENT HOLDS, & CONTROL TREATMENT HOLDS.
|
| 00:28:31 1635.67 |
CU REALISTIC ULTRA TREATMENT PERMANENT SALON WAVES DISPLAY.
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| 00:28:44 1648.67 |
CU THREE BOTTLES OF PERMANENT WAVE SOLUTIONS
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| 00:29:05 1669.67 |
CU TALKING HEAD TALKS ABOUT "ULTRALIZING"
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| 00:29:35 1699.67 |
MAN HOLDS UP PIECE OF WIRE & PLASTIC TUBING
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| 00:29:41 1705.67 |
CU WINDS PLASTIC TUBE AROUND FINGER TO SHOW HOW HAIR SLOW UNCURLS
|
| 00:29:58 1722.67 |
CU STICKS THIN WIRE INTO TUBE AND CURLS. HOLDS SPRING COIL SHAPE.
|
| 00:30:31 1756.67 |
FOUR DIFFERENT BOXES OF PRODUCTS APPEAR. PRODUCT SHOTS
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| 00:30:45 1770.67 |
THREE WOMEN IN WAITING ROOM OF SALON. WOMAN WITH CIGARETTE. ASSISTANT CALLS WOMAN FOR HER TURN.
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| 00:30:55 1780.67 |
THREE WOMEN GETTING THEIR HAIR DONE AT PROFESSIONAL HAIRDRESSERS.
|
| 00:31:08 1792.67 |
HIGH ANGLE SHOT OF PEOPLE CROSSING STREET AT CITY STREET CORNER INTERSECTION. ZOOM DOWN TO GROUP OF WOMEN
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| 00:31:22 1806.67 |
CU SIGN FOR BEAUTY SALON: "TAJ-MA-HAL TEMPLE OF BEAUTY: DEDICATED TO THE WORSHIP OF BEAUTIFUL HAIR".
|
| 00:31:26 1810.67 |
MONTAGE OF SIGNS: "ART'S PARK SALON, BY APPOINTMENT";
"EULI'S BEAUTY SALON"; "WALLY'S HAIR FASHION SALON"; "CAROLYN & ART, HAIR STYLISTS"; "FASHION FLAIR HAIR STYLING"; "TOWN & COUNTRY HAIR STYLING SALON" |
| 00:31:40 1825.67 |
WOMEN GETTING HER HAIR DONE, SECOND FEMALE HAIR DRESSER ADMIRES WOMAN'S NEW HAIR-DO. FINISHED UP, REMOVES SMOCK
|
| 00:31:57 1842.67 |
CU REALISTIC SALON WAVE DISPLAY. HANDS CHANGE DISPLAY PICTURE
|
| 00:32:22 1866.67 |
ANIMATED QUESTION MARKS APPEAR ON BLUE BACKGROUND
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| 00:32:27 1871.67 |
QUALITY CONTROL WORKER SCOOPS LIQUID OUT OF BIG VAT
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| 00:32:31 1875.67 |
BOTTLES OF HAIR PRODUCTS BEING FILLED ON AUTOMATED ASSEMBLY LINE
|
| 00:32:46 1891.67 |
SCIENCE LAB WITH BUBBLY LIQUID & GLASS TUBES
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| 00:32:55 1900.67 |
CU OF EMBLEM WHICH IS DISPLAYED IN BEAUTY SALONS THAT USE "REALISTIC" PRESCRIPTION WAVES
|
| 00:33:04 1908.67 |
WOMAN IN BEAUTY SALON GETTING FINAL TOUCHES PUT ON THEIR HAIR
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| 00:33:16 1920.67 |
BIZARRE SHOT OF MAN FIXING WOMAN'S HAIR, TO HER LOOKING IN MIRROR, TO SHOT OF LAB TECHNICIAN WORKING AT SCIENCE LAB
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| 00:33:32 1936.67 |
FILM ENDS
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