19391930s INDUSTRIALS
MORAL TALE OF TWO AUTOMOBILE SERVICE STATION OWNERS, ONE WHO ADVERTISES AND ONE THAT DOESN'T. C. 1939, FOR WILLARD BATTERY COMPANY
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| 01:00:01 0.98 |
COUNTDOWN
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| 01:00:08 8.95 |
TITLE CARD: WILLARD STORAGE BATTERY CO. PRESENTS "THE SAME OLD STUFF"
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| 01:00:17 17.98 |
CREDITS" PRODUCED BY WILDING PICTURE PORDUCTIONS
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| 01:00:32 32.34 |
CREDITS FOR ACTORS
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| 01:00:40 40.77 |
EXT OF SERVICE STATION- DAN DOPE BATTERIES SIGN ON WINDOW, 1930S
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| 01:00:41 41.89 |
MAN'S FEET ON DESK, HOLES IN HIS SOLES, ZOOM OUT TO REVEAL MAN READING NEWSPAPER AND RESTING IN OFFICE OF SERVICE STATION
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| 01:01:00 60.87 |
MECHANIC READING PAPER IS INTERRUPTED BY OLD CAR HORN, CALLS FOR HIS ASSISTANT WHO ENTERS FROM GARAGE COVERED IN GREASE, ANGRY, WIPES HIS HANDS ON RAG AND WALKS OUT
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| 01:01:39 99.62 |
MS OF MAN READING NEWSPAPER WITH BOOKKEEPERS VISOR
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| 01:01:46 106.32 |
CUOF NEWSPAPER WITH AD FOR WILLARD BATTERIES AT SAM SMART'S GARAGE
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| 01:01:53 113.43 |
MAN IS CONCERNED BY WHAT HE READS IN NEWSPAPER, COCKY, SPITS OVER HIS SHOULDER,
I'LL BE DAMNED" |
| 01:01:58 118.14 |
GREASE MONKEY ENTERS ROOM AND RINGS UP ON CASH REGISTER, OPEN TILL
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| 01:02:07 127.49 |
MS OF WORKING MAN AT DESK READING PAPER, LOOKS UP ANNOYED
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| 01:02:14 134.13 |
GREASE MONKEY AND BOSS TALK ABOUT THE POOR QUALITY OF THEIR CUSTOMERS, DISCUSS THE QUALITY OF THIER BUSINESS
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| 01:02:54 174.78 |
MS OF MAN WITH VISOR AND GAP TOOTHED TALKING ABOUT LACK OF MONEY FOR ADVERTISING, DEPRESSION, GAS IS 13 CENTS A GALLON
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| 01:03:05 185.35 |
GREASE MONKEY, MECHANIC TALKS AOBUT THE COMPETITION
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| 01:03:12 192.34 |
SHOP OWNER IS MAD AT WILLARD BATTERY SALESMAN, SHOWS THE NEWSPAPER AD TO HIS MECHANIC
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| 01:03:37 217.89 |
CU OF NEWSPAPER WITH AD FOR WILLARD BATTERIES
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| 01:03:49 229.18 |
MS OF MEN TALKING ABOUT THE COMPETITION AND ADVERTISING, HATCHING A PLAN, CUT BACK AND FORTH
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| 01:04:29 269.69 |
GARAGE OWNER GETS HIS HAT AND ILL-FITTING COAT AND LEAVES MECHANIC IN CHARGE
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| 01:04:45 285.5 |
MAN RUSHES OUT OF THE DAN DOPE SERVICE STATION, GAS 13 CENTS A GALLON SIGN, GETS INTO OLD 1920S JALOPY
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| 01:04:59 299.33 |
MAN DRIVING IN OLD JALOPY, HAVING TROUBLE WITH THE ENGINE
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| 01:05:06 306.63 |
EXT OF SAM SMART'S CLEAN AND SHINY SERVICE STATION, GAS STATION, NEW CAR FILLING UP, MANY SIGNS FOR WILLARD BATTERIES, DAN DOPE PULLS UP IN OLD CAR
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| 01:05:16 316.4 |
SLOPPY DAN DOPE GETS OUT OF OLD CAR AND LOOKS AROUND,
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| 01:05:29 329.4 |
1930S CARS AT BUSY SERVICE STATION, MECHANICS IN UNIFORMS WITH TOOL BOXES AT WORK
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| 01:05:38 338.67 |
DOPEY MAN LOOKS AROUND GAS STATION
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| 01:05:40 340.87 |
MAN ENTERS SERVICE STATION OFFICE AS MECHANIC IN UNIFORM EXITS, LOTS OF WILLARD BATTERIES ADVERTISING, CAMERA ZOOMS IN ON WILLARD BATTERY AND SPONSPORED TOOL BOX
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| 01:05:57 357.65 |
DOPEY MAN STANDS THERE AND LOOKS, HANDS ON HIPS, ENTERS SERVICE STATION
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| 01:06:04 364.58 |
INT OF SERVICE STATION, STATION OWNER IN CLEAN WHITE COVERALL GREETS HIS FRIEND AND TAKES HIM TO HIS OFFICE
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| 01:06:28 388.86 |
INT OF SERVICE STATION OFFICE, SHOP OWNERS TALK ABOUT BUSINESS, ONE IS GOOD, ONE IS BAD, 20 YEARS SINCE THEY LEFT THE SERVICE - WWI VETERANS, MAN ADMITS BUSINESS IS VERY BAD, CUT BACK BETWEEN THE TWO
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| 01:07:45 465.47 |
MS OF MEN TALKING ABOUT ADVERTISING AND BUSINESS
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| 01:08:45 525.03 |
HISTORIC FOOTAGE OF CITY STREET WITH EARLY AUTOMOBILES AND HEAVY PEDESTRIAN TRAFFIC
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| 01:08:56 536.21 |
MAN IN WHITE COVERALL TALKS TO ANOTHER ABOUT EARLY AUTOMOBILES AND DIFFICULTY FOR WOMEN DRIVERS
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| 01:09:03 542.87 |
WOMAN TRIES TO START EARLY CAR, GETS OUT TO CRANKY, MAN HELPS HER
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| 01:09:15 555.12 |
EARLY AUTOMOBILES ON ROAD, STREET CARS
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| 01:09:24 564.41 |
BLANK, LEADER, COUNTDOWN TO PART TWO
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| 01:09:38 578.09 |
MEN IN SERVICE STATION OFFICE TALKING ABOUT THE PRICE OF BATTERIES, INCREASED COMPETITION IN THE BATTERY BUSINESS
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| 01:10:13 613.78 |
SERVICE STATION OWNERS DISCUSS THE FUNDAMENTALS OF BUSINESS AND SELLING
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| 01:10:23 622.87 |
OVER THE SHOULDER SHOT OF BOOKLET "THREE STEPS TO PROFIT", MAN TURNS THE PAGES AND DISCUSSES THE MAIN POINTS
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| 01:10:36 636.24 |
MS MEN TALKING SHOP, IMPROVING BUSINESS, MAN ARGUES THE IDENTIFICATION AND PROMOTIONAL ASPECTS OF BRANDING, STRUGGLING BUSINESS, CUT TO MAN LISTENING, WEARING WILLARD COVERALL
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| 01:12:03 723.2 |
SHOP OWNERS IN OFFICE, TALKING BUSINESS, CUTS TO MAN MAKING A DIAGRAM OF CUSTOMERS IN THE AREA, LOOKS LIKE MODEL OF AN ATOM
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| 01:12:49 769.68 |
MAN IN BOW TIE AND WHITE COVERALL SWINGS PENCIL AS HE MAKES HIS POINT ABOUT WILLARD BATTERIES
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| 01:12:57 777.75 |
SLOPPY MAN SITTING ON EDGE OF DESK SEARCHES HIS POCKETS, CAMERA ZOOMS OUT, MAN AT DESK PASSES HIM A CIGARETTE, THEY BOTH LIGHT UP, TWO ON A MATCH
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| 01:13:17 797.64 |
MS OF MAN IN BOW TIE LEANS BACK AND BLOWS SMOKES INTO CAMERA FOR TRANSITION
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| 01:13:24 804.3 |
SMOKE CLEARS TO SHOT OF SLOPPY MAN KICKING THE TIRES OF HIS OLD JALOPY, DISGUSTED
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| 01:13:35 815.67 |
EXT OF INTERNATIONAL MOTOR TRUCKS SHOWROOM, ELECTRIC TROLLEY PASSES BY
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| 01:13:44 824.07 |
EXT OF CHEVROLET TRUCKS SHOP WITH PEDESTRIANS OUT FRONT
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| 01:13:49 829.5 |
TRUCK SIGN IN ALLEY
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| 01:13:58 838.17 |
EXT OF DODGE TRUCK DEALER, 1930S
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| 01:14:04 844.07 |
MEN IN OFFICE TALK ABOUT WILLARD BATTERIES, MAN WEARS WHITE WILLARD SERVICE COVERALL
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| 01:14:52 892.13 |
DUSTY COLLECTION OF OLD CAR BATTERIES, SLOPPY SERVICE STATION, OLD RAGS AND CANS
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| 01:15:10 910.02 |
CLEAN DISPLAY OF CAR BATTERIES AND ADVERTISEMENTS FOR WILLARD
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| 01:15:20 920.1 |
MS OF MEN TALKING ABOUT BUSINESS, CAR BATTERY STOCKS AND MODEL NUMBERS, MAN MAKING A LIST, CUT TO DUMBFOUNDED MAN, GETTING DOWN TO BUSINESS, DISCUSS MERCHANDIZING PLAN
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| 01:16:28 987.91 |
FOOTAGE OF OLD DAYS OF MECHANIC CHECKING AN EARLY CAR BATTERY TO SEE IF IT'S STILL GOOD, CUT TO MAN USING PLIERS TO LIFT BATTERY CELL OUT OF STEAMING CASE
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| 01:16:47 1006.96 |
MS OF MEN LAUGHING ABOUT THE GOOD OLD DAYS OF CAR BATTERIES, THEY GET SERIOUS AND TALK ABOUT CUSTOMERS
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| 01:17:03 1022.83 |
MS OF MEN SITTING ON DESK TALKING ABOUT THE 4 STEPS TO SELLING CAR BATTERIES, THEY EXIT OFFICE
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| 01:17:29 1049.35 |
MEN WALK OVER TO DISPLAY OF WILLARD CAR BATTERIES, TALK ABOUT MERCHANDIZING PLAN, MAN LAUGHS ABOUT BEING SO DRUNK AT THE LAST ONE
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| 01:17:54 1073.89 |
MAN'S HAND POINTS OT VARIOUS WILLARD BATTERY ADS, INDICATES AND TALKS ABOUT THE VARIOUS POINTS
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| 01:18:27 1107.38 |
MS OF MEN IN FRONT OF WILLARD CAR BATTERY DISPLAY
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| 01:18:47 1126.9 |
MS OF MAN NODDING AND AGREEING
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| 01:18:53 1133.31 |
MS OF MAN IN WHITE COVERALL AND BOW TIE, TELLS MAN OFF
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| 01:19:00 1140.7 |
MS OF MAN IN HAT AND BAD JACKET, GRABS HIS LAPEL AND LOOKS SMUG, SELF SATISFIED
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| 01:19:12 1152.22 |
MS OF MAN IN WHITE COVERALL TALKING BATTERIES
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| 01:19:23 1162.72 |
MS OF MAN IN HAT LISTENING, NODDING
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| 01:19:29 1169.58 |
SHOP OWNERS TALKING IN FRONT OF WILLARDS DISPLAY
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| 01:19:46 1186.13 |
CU OF BATTERY DISPLAY WITH INFO AND PRICES
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| 01:19:53 1193.34 |
BLANK, LEADER, END OF PART TWO
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| 01:19:56 1195.99 |
MEN TALK ABOUT THE IMPORTANCE OF THE DISPLAY, THEY RETURN TO OFFICE AND REVIEW STEPS, ZOOM IN ON CONFUSED MAN
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| 01:20:51 1250.78 |
MS OF MEN TALKING ABOUT SALES, ONE OFFERS A STORY
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| 01:21:06 1266.29 |
TITLE CARD: SO SAM TELLS DAN THE STORY.....
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| 01:21:22 1282.54 |
BLANK
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| 01:21:31 1290.87 |
MEN IN SHOP OFFICE LAUGH AND TALK, THEY GO OVER TO WINDOW OF GARAGE AND WATCH CAR MECHANICS AT WORK
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| 01:23:16 1396.47 |
MAN ERASES BLACKBOARD AND WRITES THE INFORMATION HE LEARNED, THE THREE STEPS OF PROFIT, CUT TO HAPPY SHOP OWNER WHO TAUGHT HIM, LESSON SUCCESSFUL,
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| 01:24:46 1486.15 |
GOOFY MAN'S LOOKS CONFUSED, MS
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| 01:24:50 1490.1 |
MAN IN COVERALLS WRITES ON BLACKBOARD WITH CHALK "LOCAL ADVERTISING", THEY WALK OVER TO DESK AND LOOK AT AD IN NEWSPAPER
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| 01:25:12 1512.3 |
CU OF FULL PAGE AD FOR WILLARD'S BATTERIES, AMBULANCE AND AMBULANCE DRIVER SPONSORSHIP
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| 01:25:20 1520 |
MAN LOOKS AT MAGAZINE, MEN TALK ABOUT BATTERY BUSINESS
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| 01:25:35 1534.84 |
BLANK
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| 01:25:36 1536.36 |
TITLE CARD: "HERE IS THE STORY..."
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| 01:25:45 1545.17 |
BLANK
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| 01:25:54 1554 |
MEN IN OFFICE TALKING, MAN CALLS HIS CUSTOMERS CHEAP
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| 01:26:16 1576.09 |
MEN WALK INTO GARAGE FROM OFFICE, THEY PREPARE TO SELL CUSTOMER A NEW BATTERY, EAGER BEAVER
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| 01:26:35 1594.65 |
CAR PULLS INTO GARAGE, SLOPPY MAN APPROACHES MAN AND THEY TALK ABOUT THE CAR PROBLEM, NEEDED TO BE CRANKED,
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| 01:27:06 1626 |
BATTERY TESTER CABLES ATTACHED TO OLD BATTERY TERMINALS, TILT UP TO TESTER GAUGES, METERS, HAND POINTS
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| 01:27:27 1647.51 |
MEN LOOK AT BATTERY TESTER, SALESMAN SUGGESTS A NEW BATTERY
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| 01:27:35 1654.96 |
CU OF HAND POINTING TO BATTERY, WILLARD LOGO
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| 01:27:44 1663.72 |
CUSTOMER LOOKS A BATTERY ON METER AND THINKS ABOUT GETTING A NEW ONE
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| 01:28:03 1683.02 |
CAR BACKS OUT OF GARAGE, SHOP OWNER SPEAKS TO DOPEY MAN ABOUT HOW HE SPEAKS TO THE CUSTOMER, TELLS HIM HE SHOULD USED THE ELECTRICAL CHECK
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| 01:29:17 1756.67 |
MS OF MAN IN BOW TIE AND WHITE COVERALL TALKING LECTURING, CUT TO MAN LISTENING, IMPORTANCE OF CUSTOMER SERVICE
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| 01:29:45 1785.45 |
DOPEY MAN POUTING AND LISTENING TO GOOD ADVICE, RUBS HIS HEAD
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| 01:30:04 1804.4 |
MEN WALK THROUGH GARAGE TO DISPLAY CHART
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| 01:30:32 1832.3 |
MAN POINTS TO 4 SELLING POINTS OF BATTERY SALES
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| 01:30:43 1842.66 |
MS ON MEN TALKING, ONE SCOLDNG THE OTHER
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| 01:30:50 1849.66 |
BLANK, LEADER, COUNTDOWN,
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| 01:31:06 1866.5 |
GOOFY MAN THINKING
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| 01:31:15 1874.89 |
MAN IN BOWTIE SCOLDING, GIVING ADVICE
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| 01:31:24 1884.43 |
GOOFY MAN AGREES AND ASKS IF THERE IS ANYTHING ELSE WRONG WITH HIM.
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| 01:31:38 1898.3 |
MEN WALK TOWARDS CAMERA SHAKE HANDS AND SAY GOODBYE IN GARAGE
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| 01:32:02 1922.4 |
OLD JALOPY ARRIVES WITH SLOPPY MAN - DAN "DOPE", HE WALKS INTO HIS GARAGE
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| 01:32:27 1947.11 |
INT OF GARAGE OFFICE, HE YELLS AT HIS ASSISTANT. SAYS "SAM MADE A CHRISTIAN OUT OF ME... AND NOW I'M GOING TO MAKE ONE OUT OF YOU", STARTS TO GIVE ASSISTANT ORDERS
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| 01:32:45 1964.79 |
DIRTY BATTERY DISPLAY STAND
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| 01:32:48 1967.61 |
OWNER GIVES ORDERS AND GRABS ADVERTISING SIGN AND BLOWS OFF THE DUST, ASSISTANT COUGHS
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| 01:33:04 1984.2 |
YOUNG MAN MAKES PHONE CALL ABOUT NOT NEEDING A NEW JOB IN THE LOAN BUSINESS, HE'S GOING TO STICK WITH HIS OLD BOSS - WHO IS GOING PLACES!
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| 01:33:51 2030.86 |
BLANK, THE END
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| 01:34:07 2047.13 |
END TAPE
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