COM-168A

Written by Martha Alexander

VIV Lipstick - slogan "Never Before a Lipstick So Red"

Caroline O'Connor spokesperson for VIV Lipstick. She compares the Viv red lipstick color to a red toy firetruck and other items, a rose, an apple, strawberries.

O'Connor with beaded necklace holding up tube of Viv Lipstick.She points at the VIV Lipstick display which customers will find at their favorite store.

New Viv Lipstick graphic.

Viv Lipstick commercial with beautiful woman (?) talking about the new lipstick. She excitedly talks about the flattering six vivid shades of red lipstick that are brighter and more lustrous making women look more attractive and alive. "never before a lipstick so RED"

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Slate with directions how to use Prom Lotion, Warren unseen giving instructions.

fade out to black.

Ms O'Connor talking about the cleansing lotion Deep Magic. A triple split screen and model applies extra heavy mix of dirt and soot to her face. Demonstration of results. triple screen displays results for Soap, Cream and Deep Magic. Clean face only with Deep Magic .

Animated Pamper Shampoo commercial. Animated lamb jumping on Pamper Shampoo graphics. Jingle: "Gentle as a lamb, so right for you". Animated lamb pulling fancy cart with bottle of Pamper Shampoo.

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B&W CBS Television Networks graphic

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Zoom in on giant CBS Television Network eye logo and fade out

Clairol Hair So New Creme Rinse Commercial. Hands pouring shampoo into glass measuring cup , mixing, rinsing off shampoo. Hand holding up bottle of Hair So New demonstrating spray on. Model combs right through hair. Slogan "Spray it on, snarls all gone".

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Slate for New Clairol Lipstick. "Every shade that you wear really goes with your hair".

Commercial Loving Care Hair Color Lotion by Clairol. Woman filling out application. She contemplates what hair color to fill in, doesn't want to put Gray! Slogan "Hate that Gray Wash it Away". big shower of water opens to same woman smiling with black hair. Hair color lotion pouring out of bottle, Colors only the Gray. Same woman smiling, laughing with husband at celebration on cruise ship.

Commercial for Lady Clairol Cremogenized Hair Lightener. Fade in to woman with dark hair walking alone on beach. Iconic slogan stated emphatically twice, "If I've only one life, let me live it as a blonde". Same woman now with blonde hair all happy, prancing on beach with boyfriend, dancing, smelling flowers, running up sand dunes. Repeated slogan. Box of Lady Clairol Creogenized Hair Lightner overlay scenic beach.

Commercial for Clairol Condition. Model hiding hair under scarf. Then no scarf, and she shows off beautiful blonde hair. Container of Clairol Condition the "beauty prescription for troubled hair". Model running through the waves on the beach, announcer stating the sun can "hurt your hair", "burn away its life and lustre". Model brushing pretty hair.

Commercial for Clairol Picture Perfect Instant Color Rinse. Woman in cat costume and mask running down roof of house, then in a tree as convertible pulls up with couple. Big party, girl with blonde hair on dance floor with boyfriend. Cat woman with mask asks, "are you the blonde you became a blonde to be?" she holds up Picture Perfect product and purrs rubbing her cheek on bottle.

Commercial for Lanolin Plus Wash 'nTint Color Shampoo. Commercial opens with close up of large sparkling diamond. Models showing off shining hair in every shade. Woman shampooing hair, instructions given by announcer.

Commercial for MUM (cream deodorant), skit opens with mysterious looking 'spy' woman in big black hat and raincoat at cafe looking in mirror at Bogart looking man, she drops a note on floor by his side and goes through beaded curtain to vintage phone on the wall. She opens note: Mum now contains M-3 to stop odor 24 hours a day.

Commercial for Cover Girl Medicated Make Up by Noxzema. Model Kareem models for fashion shoot. Shown on cover of Arianna fashion magazine. She applies Cover Girl Cosmetics on face. Different products displayed.

Noxzema Skin Cream commercial. Pretty dark haired model posing in big earrings, crazy hairdos and shows off complexion. Model washing and rinsing face in Noxzema cream. Noxzema, "in the true blue jar".

Lustre-Creme Shampoo commercial. Daughter complaining to mom that she can't go to party with her dull hair. Mom shows girl Lustre-Creme Shampoo. Daughter happily washing hair with the product and shows off pretty hair. Everyone lives happily ever after at dinner.

Commercial for Pond's Cold Cream for 7-Day Beauty Plan. Pretty woman walking down steps of Brownstone goes walking through the city passing the various sights. She narrates about her fabulous 7-Day beauty plan and drives off in a Rolls Royce. Picture of Pond's Cold Cream with overlay "Pond's 7-Day Beauty Plan really works!"

Commercial for Playtex Living Bras. Nurses gathered around dummy with a Playtex Bra. Hospital laundromat shown, nurse states that even with the harsh detergents and bleach used, the bras still stretched as new. Hands demonstrating stretchy bra. Nurse states her bra still "fits like new". Pointy bras displayed on turning dummy busts with overly "The lovely look you can't wash out". "Stretch Strap or Regular Strap from $3.95".

Elegant woman seated in fancy living room, turns to camera as it z's in on her with dramatic music and says, "My Girdle is Killing Me". Fade out to the New 18 Hour Girdle by Playtex on display form. Close up of "remarkable" fabric. From $9.95.

Halo Shampoo Commercial. Hand holding up bottle of Halo shampoo. Hands washing hair full of suds. Model showing off beautiful hair, hands patting hair as she turns head. Announcer stating the new dry hair formula leaves hair silkier, far more manageable. Song plays ... you can always tell a Halo girl...

Another Halo Shampoo commercial. Shots of model from behind, side, showing off beautiful shining hair. Model head shot with shiny black hair and bottle of Halo next to her face.

Halo Shampoo commercial. Blond woman showing off beautiful shining hair. Her hand holding a strand of her hair through a comb. Large question mark. Bottle of Halo Shamnpoo. Slogan: "You can train your hair as it has never shined before..." Hands massaging a head full of sudsy Halo shampoo.

Commercial for the new Full Body Halo Shampoo. Young woman in her bedroom, looking through hand held mirror and combing hair, she gets on her bed and talks about the new Full Bodied Shampoo that's more than a shampoo.

Commercial for the new Full Body Halo Shampoo opens with woman and a little girl. Girl runs off and mom looking at mirror states how pleased she is with her hair because of Halo Shampoo. Not the old Halo, but the new Full Body Halo. She demonstrates how rich it is. Two glass bowls are displayed she blows away bubbles from first sample and is unable to blow away the bubbles from Halo.

Full Body Halo Shampoo commercial. Dark haired woman sitting in front of her vanity mirror turns to camera and states how much she loves her hair. Halo is responsible but not the old Halo, she opens closet door to reveal the new Full Body Halo., more than a shampoo, it's a beauty bath for your hair. She demonstrates the difference - two glass bowls of bubbles, she can blow away the first sample, but the new Halo will not blow away due to the new ingredient.